Just read on AdAge's website today that Cadillac is putting their account up for review. Furthermore that Modernista Boston, the indie agency that's handled the account has no intention to fight for it. Modernista was responsible for the very popular campaign featuring celebrities like Kate Walsh.
I'm honestly surprised, considering the quality of the work Modernista was putting out, although the article did mention that GM couldn't afford to keep working with an independent agency. And in terms of giving up, I suppose Modernista just saw the writing on the wall. I mean how many times does an account go up for review and the incumbent ends up keeping it?
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